Norway. Your Way

Five modern day explorers, selected from thousands of entrants to a Europewide Facebook competition, visit Norway to chase the Northern Lights.The 10 day adventure generated hundreds of photos, videos, blogs and tweets from along the trail reaching a targeted audience of thousands during the trip, and thousands more since.

The film team snapped, blogged and filmed their way through wintry landscapes and stormy seas to find out what it really means to be powered by nature.

Client: Avis / Norwegian.com
Agency: Innovation Norway

The result, ten beautiful films, clips and a full length movie, proves that iceni is both professional and creative. They delivered absolutely what they promised.

Project Manager, Innovation Norway.

meet the explorers

From a facebook competition, five lucky adventurers were chosen for the 10 day trip through Norway.

facebook competition - five lucky adventurers

watch the adventure

9 daily diary films. From Flam to the Hurtigruten, choose an episode.

in the action

An agile, creative production team and the latest HD and 4K kit puts the audience at the heart of the travel adventure experience.

action adventure filming

made for sharing

As the adventure unfolded, extra content was produced and shared across Twitter, Youtube and Facebook. Here’s an example, shot, cut and shared on the same day.

targeting the right audience

Getting relevant views and measuring viewer actions for each piece of content.

right-audience
428,980

travel fans reached

Tweetreach metrics showed a sample of 40 tweets from one presenter reached 428,980 people.

Always finish on a song

Here’s another piece of additional content – a traditional Norwegian lullaby. Nanight…