Global recruitment hybrid campaign with animated infographic illustrations, user generated content, and mini docs featuring engineers across the world.
Attracting high quality candidates to the rail industry is a challenge. Bechtel asked us for help. We conceived, designed and developed webuildrail.com, a celebration of Bechtel’s global rail infrastructure projects.
“This is the most effective PR campaign Bechtel’s rail business has ever run. It exceeded our objectives and even received positive attention from potential customers”
Bechtel Project Directorate – Rail,
Multilanguage doesn’t mean multiple sites
Our developers build responsive sites with one click language versions – even with right-to-left script. Our 3 step quality control process avoids localisation errors.
The site gives visitors a number of ways to connect – a web form to register interest and a Linkedin API to connect to a network of rail workers.
The site posts to the visitors Linkedin profile to further grow the network.
Targeted visits in 4 weeks
Over 19,896 people visited the site in the 4 weeks from launch, and spent on average nearly 9 minutes.
Consecutive days spent on the site
Visitors spent the equivalent of 122 consecutive days on the site.
visitors shared the site with their networks
“put Bechtel on my ideal place to work list.”
people reached on Facebook
Content reached 552,000 people on Facebook.
The seeding film ‘epic rail’ had more than 36,000 views.
Organisations joined webuildrail.com
People from 57 organisations joined the webuildrail.com social community.
The project has been shortlisted for a CIPR Excellence award
Our work with global construction company, Bechtel ranges from leadership interviews to documentary films.
Up in the sky with a Cineflex ultra-steady film rig, the latest octocopter drones, jibs, cranes, even the manrider to get the shot
Under London on one of the largest, most complex construction projects in the world.
We’re trusted to work safely
We have an exemplary safety record, after hundreds of hours of footage recorded in some of the most challenging environments we have zero recorded incidents, and zero time lost.
That doesn’t make us complacent though, we provide thorough risk assessments for all work and hold increased Professional and Public insurances.
We are EXOR accredited suppliers. Our production teams are Vantage Card holders, with BOSIET and HUET training, and experienced working in industrial environments across the world, including Europe, Africa, North and South America and Russia.